How to Say Thank You for Supporting My Small Business

As a small business owner, there’s nothing more satisfying than knowing that people believe in the product or service you offer and are willing to support it. 

Whether it’s providing an encouraging word, referring others to your business, or even hiring you for a job – when someone believes in your idea enough to invest their time and energy into helping make it a successful business, it deserves recognition. 

Saying “Thank you for Supporting My Small Business” is a simple way of acknowledging this support as well as reinforcing the bond between your customer and yourself. Even if you’re a freelancer or have a side hustle or you manage a small online business, customer appreciation can take you a long way.

In this post, we’ll take a look at some of the creative ways for thanking those who have been instrumental in elevating and advancing your small business.

Why Is It Important To Thank Your Customers?

“Thank you for supporting my small business!” Is this enough to thank your customers? Taking the time to express gratitude to your customers can have a significant impact on fostering business loyalty. By showcasing your appreciation in a meaningful and tangible manner, you not only encourage repeat purchases but also foster ongoing engagement with your content and initiatives. 

This simple act of gratitude can go a long way in building long-lasting relationships with your valued customers.

Ways of thanking your customers

If you’re seeking ways to foster customer loyalty and express gratitude to your valued customers, you’re in the right place! We’ve compiled a diverse range of ideas and unique ways that are sure to captivate your long-time clients as well as engage new and returning customers alike. 

Get ready to be inspired by these fresh and innovative approaches to the perfect business and building lasting relationships with your customer base!

Let’s look at a few examples:

thank you for supporting my small business

Thanks for supporting our small business!

A tried and true way to show appreciation to your small business customers:

We truly believe that expressing gratitude is a simple yet powerful gesture. At our small business, we cherish every order we receive. It warms our hearts to know that you have chosen to support our operation and shop small this holiday season. With genuine appreciation, we want to take a moment to say a heartfelt thank you. After every purchase, we make it a point to extend our warm regards and express our gratitude.

Whether through a personalized thank you email or a handwritten thank you note included with your order, we want you to feel the warmth of our appreciation. Your support means the world to us, and we are incredibly grateful for it.

thank you for supporting my small business

We Appreciate you, Valued Customer!

We truly value every customer, and for those who have continually chosen to do business with us, we want to express our deepest gratitude. Alongside your regular purchases, we’d like to take a moment to send a heartfelt message that isn’t associated with a specific sale. This personalized note is our way of standing out from the rest and showing just how much we appreciate and treasure your support. 

Whether it was yesterday or a while ago in such a tumultuous year since your last visit, we want you to know that our success today is all thanks to wonderful customers like you.
thank you for supporting my small business

Thank You to a Loyal Customer!

We truly appreciate the support and loyalty of valued customers like yourself. 

As a token of our gratitude, we believe that handwritten thank-you notes hold a special touch. We wanted to take this opportunity to express our sincere thanks for being a significant part of our journey. To make a quick note of this moment even more special, we have prepared a unique [promotion/update] exclusively for you!

Allow us to share the exciting details with you: [Promotion details]

small business customers, encourage future purchases

Customer Appreciation Badges!

At our company, we truly value our customers and believe in showing our gratitude. That’s why we have created special customer appreciation badges just for you.

These badges can come in various forms, such as physical buttons or digital stickers, and feature titles like “valued customer” or “brand ambassador.” They are a token of our sincerest thanks for your unwavering support and loyalty. 

We recognize that without loyal customers like you, we wouldn’t be where we are today, and we want you to proudly display this badge as a symbol of being one of our esteemed customers.

repeat business greatly appreciated

Enjoy a discount on your next purchase!

Dear Valued Customer,

Thank you for being a loyal patron over the past few years. We truly appreciate your continued support. As a token of our gratitude, we would like to extend our heartfelt thanks by offering you a special discount code. Use this unique code during your next purchase to enjoy a generous [percent] off.

We value your business and want to express our genuine appreciation. It’s customers like you who make us strive to provide the best products and services. Don’t miss out on this exclusive opportunity to save on your next order with us.

Once again, thank you for choosing us as your preferred provider. We look forward to serving you again soon!

Warm regards,

Our Cubicle

best customers generally positive experience

Thank you Treats With Purchase

We appreciate your support and we want to express our gratitude in a special way. When you make a purchase, we would like to offer you a delightful surprise.

Whether you shop with us in person or online, we’ll include a small token along with your order. Inside the package, you’ll find a heartfelt note from us, explaining how grateful we are for your support during this holiday season. It’s our way of saying thank you for shopping small and making a big difference.

Enjoy this extra small gift made on us as a one-of-a-kind token of our appreciation.

customer order, genuine gratitude rocket science

Giving Samples During Special Events

Hey there! We have something really exciting to share with you, our valued customer.

We wanted to give you the exclusive scoop before anyone else. Mark your calendar for [date/time] because we’re throwing a one-of-a-kind special event at Our Cubicle.

Come on down and join us for an incredible buying experience. As a token of our gratitude for your loyalty, we’ll be offering free samples of our amazing [product]. Not only will you have the chance to indulge in these delicious treats, but you’ll also have the opportunity to connect with fellow Our Cubicle customers. It’s going to be an event like no other, and we can’t wait to see you there.

Remember, this is our way of showing appreciation to our incredible customers, and we couldn’t think of a better way than to invite you personally. So, save the date, and get ready for a truly unique and unforgettable experience. We look forward to welcoming you to our special event!

small gifts, thank you note

Social Media Posts and Giveaways

We truly value every customer! Whether it was yesterday or a while ago in such a tumultuous year since your last visit, we want you to know that our success today is all thanks to wonderful customers like you.We’re thrilled to announce that we’ve reached a whopping 100,000 followers! We are truly grateful for each and every one of you who has been following our content and supporting us on this incredible journey.

To express our sincerest gratitude, we want to make this moment extra special. We’re organizing an exclusive giveaway just for our amazing followers like you! Stay tuned for the exciting giveaway details that we’ll be revealing soon.

Thank you for being a part of our incredible community. It’s because of followers like you that we continue to be inspired and motivated to create unique and engaging content. Keep an eye out for more updates, giveaways, and surprises coming your way!

thank you best customers

Thank you Stickers

We’re absolutely smitten with gratitude! Our little tokens of appreciation, like Thank You stickers, are not only cost-effective but also have the power to add that extra special touch to recent purchases, ensuring a memorable experience for our incredible customers.

You mean the world to us! We wanted to take a moment to express our heartfelt thanks for your unwavering support of our small business throughout this joyous holiday season.

best customers give repeat business

Private Sales or Hours

If you’re an online store looking to create an exceptional and personalized experience that shows gratitude to your valued customers, why not consider offering exclusive, one-of-a-kind shopping hours just for them? 

Extend kind words and warm invitations via email to your most loyal customers, inviting them to a private sale or exclusive customer-only hours:

We’re thrilled to extend a special invitation to all our esteemed customers to an exclusive shopping event that’s tailor-made just for you! [Hours/details] Indulge in fantastic deals and enjoy a truly distinctive shopping experience as a heartfelt thank you for your unwavering support and continued patronage.

thank you for supporting my small business

What to Include in a Social Media Appreciation Post?

You know, business messages on social media tend to easily get lost in the shuffle. But don’t worry, I’ve got some helpful tips to make your heartfelt thank you note really stand out with your awesome followers! Here are a few unique elements you can include in a sincere message:

Genuine emotions:

Do you ever just stop and think about how lucky you are to have the support of the people around you? 

We often take it for granted, but a simple message of appreciation can go a long way. That’s what I’m here to do today – to give you a look behind the scenes at how much I value your support. Without you, I wouldn’t be where I am today. So I’m sharing some photos and videos that have been part of my journey and I hope they show just how grateful I am. But more than that, I just wanted to say from the bottom of my heart: thank you. 

Thank you for being there, for cheering me on, for supporting my small business, and for being a part of this incredible journey.


As a grateful token of appreciation for our wonderful community of supporters, we wanted to offer a special discount code for our loyal customers. We know that every penny counts, especially in these tough times, so we want to extend our heartfelt thanks with a significant discount on our top products. In addition to the savings, we’re excited to offer a bonus surprise giveaway with every purchase made using the special code. 

So, if you’ve been eyeing that special something in our collection, now is the time to seize the opportunity and treat yourself or a loved one. Thank you again for your unwavering support over the years – we couldn’t do it without you!

Personal Responses:

One of the unique aspects of social media is the ability to connect with people from all over the world. When others take the time to comment or interact with your content, it’s essential to show your gratitude. Responding personally not only shows that you value their input but also helps to build valuable relationships. It’s easy to set aside a few minutes each day to acknowledge those who have reached out to you. 

Whether it’s a simple thank you or a more in-depth response, taking the time to interact can go a long way in building a loyal and engaged community. So next time someone comments on your post, remember to respond personally, and watch your network grow!

Does Customer Appreciation Improve Customer Retention?

Still, thinking if it’s worth it to build customer loyalty? Building a loyal customer base is an essential element for business success. It’s not enough to have one-time customers; you want your customer base to keep coming back and choosing your business over your competitors. One way to achieve that is by creating a positive experience that customers value. 

Another key element is interacting with your customers on an ongoing basis. But let’s not forget the impact of making customers feel valued. By taking the time to add that personal touch and show your customers how much you value their business, you can create a deeper connection and build long-lasting loyalty. 

So, take a step back and start thinking about the different ways you can show thanking customers to boost your business.

Should You Thank Customers All Year Long?

As a business, it’s important to show gratitude to your best customers and keep them coming back. And luckily, showing appreciation can be done at any point in your relationship with them! 

Whether it’s right after their first purchase with a simple email thank you, or during the holiday season with a more personal handwritten note, taking the time to say thanks can make a big impact. And if they’re loyalty program members, don’t hesitate to go above and beyond with special gifts or incentives.

Customers love feeling valued and appreciated, so be sure to show them some love!

thank you for supporting my small business

The Impact of Their Support

Have you ever stopped to think about the impact of the support that you receive? Whether it comes from your family, friends, or customers, it can make all the difference. Customer appreciation has a profound impact on business success. 

Studies show that customers who feel appreciated are more likely to remain loyal, with 75% of customers continuing to do business with companies that show appreciation. Research by Nielsen reveals that this loyalty leads to repeat purchases, increased customer lifetime value, and positive word-of-mouth recommendations, which 92% of consumers trust. 

Customer appreciation also contributes to higher customer satisfaction levels, reducing customer churn. McKinsey found that highly satisfied customers are more likely to make future purchases and generate higher profitability from continued business. 

Appreciation not only benefits customers but also engages employees. When employees see the positive impact of their efforts on customer satisfaction, their engagement increases, resulting in improved service delivery.

Moreover, customer appreciation provides a competitive advantage by creating a memorable customer experience. Prioritizing customer appreciation attracts and retains customers; According to a study by PwC,  even in a competitive market,  73% of customers consider the customer experience when making purchasing decisions. 

According to a study by Bain & Company, a mere 5% increase in customer retention can see businesses boost profits by 25% to 95%. By implementing effective strategies, businesses can foster long-term loyalty, real value, satisfaction, referrals, engagement, and financial success.

Ultimately, these positive outcomes lead to increased revenue and business growth. 


Thank you for taking the time to read about how and why small business owners should thank their customers. Doing so not only demonstrates your appreciation of their support but can also have a tremendous impact on customer retention rates. 

Showing customers that you notice them, their contributions and their support is a great way to build loyalty and retain customers. 

Taking advantage of social media posts expressing your gratitude can be a great way to reach potential new customers as well. At the end of the day, there are many ways that you can thank your customers – whether it be a handwritten note, discounts on future purchases, or recognizing their help on your social media channels. 

So don’t wait: take time to let them know how much they mean to you and say “Thank you for supporting my small business!”

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