What Skills Do I Need to be a Marketing Consultant?

Working for yourself is becoming a more and more viable choice, as the market for independent consultants shows no signs of slowing down. With demand growing rapidly in world markets – with job growth expected to be 6.5% higher than other positions by 2024 – now could be the perfect time to delve into this world!

Becoming a marketing consultant offers you your own autonomy but also comes with its unique set of challenges; read on if it’s something that sparks interest or just curiosity. 

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What does a Marketing Consultant Do?

In the fast-paced world of marketing, it can be tough to stay on top of all the latest trends and techniques.

That’s where a marketing consultant comes in! Whether you’re a small business just starting out or a larger organization looking to revamp your marketing efforts, a skilled consultant can help you evaluate your current strategies and make recommendations for improvement.

From conducting market research and implementing digital campaigns to training your team on best practices, a consultant can offer invaluable insights and solutions. And with their unbiased perspective and advanced knowledge of key areas like SEO and social media, you can trust that they’ll always have your brand’s success at heart.

Developing and Executing Marketing Strategies

Marketing consultants create and implement marketing strategies. They possess extensive expertise across various marketing domains, allowing them to be versatile professionals.

The consultant’s team, well-versed in traditional marketing methods, closely collaborates with clients to understand their business requirements.

Together with the marketing department, they craft a tailored marketing plan. To bring the strategy to life, consultants utilize various implementation options. The marketing team then executes the marketing plan with input from stakeholders and develops detailed action plans.

Analyzing Marketing Performance and Reporting to Stakeholders/Clients

Experienced Marketing consultant diligently analyzes their work to evaluate performance and share their findings with clients. This role comes with significant responsibility, but it is also rewarding.

Consultants take charge of showcasing the impact and value of their efforts. Clients must also be informed about the associated costs. Performance indicators aligned with the primary marketing strategy are utilized to measure success. These indicators may include:

  1. Return on Investment (ROI): Assessing the financial gains achieved compared to the marketing investment made.
  2. Conversion Rate: Measuring the percentage of visitors or leads that take the desired action, such as making a purchase or filling out a form.
  3. Customer Acquisition Cost (CAC): Determining the expenses incurred to acquire a new customer.
  4. Customer Lifetime Value (CLTV): Calculating the predicted net profit generated by a customer throughout their relationship with the business.
  5. Website Traffic: Tracking the number of visitors to the website and analyzing their behavior.
  6. Engagement Metrics: Evaluating user interactions, such as likes, shares, comments, and time spent on marketing materials.
  7. Lead Generation: Assessing the number and quality of leads generated through your marketing strategy.
  8. Brand Awareness: Measuring the visibility and recognition of the brand among the target audience.
  9. Customer Satisfaction: Collecting feedback from customers to gauge their level of satisfaction with the products or services.
  10. Market Share: Determining the percentage of the market a company or product captures.

By monitoring and analyzing these key performance indicators, a marketing consultant can provide valuable insights and recommendations to clients, helping them make informed decisions and optimize their marketing strategies for better results.

Understanding the Client’s Objectives

Understanding a client’s business and objectives is crucial for any marketing consultant. It enables them to conduct comprehensive industry and target market research, evaluate competitors, and establish project goals.

This foundational knowledge is essential for developing effective marketing campaigns. Additionally, a successful marketing expert actively addresses the client’s needs and strives to comprehend their immediate goals while envisioning their long-term aspirations.

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Why Do Companies Hire a Marketing Consultant?

Companies often struggle with focusing on their marketing efforts, especially when their existing marketing system is not sustainable.

They require services that provide flexibility and enable the development of a comprehensive marketing strategy. This is where marketing consultants come in.

With their consulting expertise, they can effectively identify and address the challenges faced by businesses, both large and small.Hiring a marketing consultant is a key step for companies to achieve their goals.

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Qualifications Required

If you’re looking to enter the field of marketing and make a real impact, having a solid education and some marketing expertise is crucial. And, if you are the kind of person who faces challenges head-on and is never afraid to defend your work, then you likely possess all the right skills to thrive in today’s fast-paced business environment.

Ideally, you have an undergraduate degree in marketing, business, or communications, or an MBA with a focus on marketing. But education alone won’t cut it.

You need to have a proven track record of success. A great portfolio that showcases your previous marketing projects is essential. Additionally, having several years of experience as a full-time marketer, with expertise in a specific niche or a wide range of industries, is a must.

Strong writing and communication skills are also non-negotiable. And don’t forget about staying up-to-date with the latest trends and technologies, including social media, content marketing, SEO – search engine optimization, PPC, and more. And if you have experience with marketing automation software like Marketo, HubSpot, or Eloqua, even better.

Your strong Excel, PowerPoint, Salesforce, and Microsoft Office abilities mean you can analyze and present information in a clear, accessible way. But that’s not all, you also have a deep understanding of strategy vs. tactics and know when to employ each. And let’s not forget about your key soft skills such as persuasion, adaptability, and creativity, which help you build strong relationships and navigate any situation with ease.

Moreover, you’re a natural leader with a professional and motivated attitude, and you always take the time to listen and empathize with others.If you check all these boxes, you’re well on your way to becoming a sought-after marketing pro.

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How to Become a Marketing Consultant

Now that you are well-versed in the skills you need in order to become a good marketing consultant yourself, you might as well want to establish your reputation. Here are some steps to do this:

Build your reputation

Let’s face it – getting clients can be tough, especially if you’re just starting out. But here’s the thing – without trust, you might as well pack up your bags and head home.

Your clients need to know that you’re reliable, worth their investment, and that they can always reach out to you for support. And how do you build that trust, you ask?

Well, it all starts with a stellar LinkedIn profile. Make sure to include recommendations from previous clients and testimonials from your website to show that you’re the real deal.

Trust me, it’s worth taking the time to craft a profile that showcases your skills and experience in a perfect marketing strategy. Because let’s be honest, your clients want to know that they’re in good hands. So focus on building that trust, and watch as the clients start rolling in.

Cultivate an understanding of how marketing influences the brands

So, we all know that companies want to make a name for themselves and create a lasting brand that customers can rely on. But, what about the marketing consultants out there who only focus on revenue? Yeah, we’re talking about you guys!

Don’t forget that brand perception is just as important as maximizing profits. Sure, offering a half-price deal might give your client a quick boost in sales and a bump in profit margins, but it could also hurt their hard-earned image of luxury and ultimately impede long-term growth.

Become Indispensable 

Starting out as a consultant can be a daunting task.

Finding work can seem near impossible, and building up your personal brand and referrals can take a lot of time and effort. But don’t give up! Stick with it and you’ll start to see the fruits of your labor.

Earning repeat clients is the ultimate sign of success. It shows that you’re reliable and have achieved great results. And here’s a secret: the key to becoming irreplaceable is all about expertise. Take the time to learn everything you can about your clients’ industries and companies.

That way, you become someone that they just can’t do without. One great way to do this is to audit your skillset and find out what you’re really passionate about. Then focus on landing clients in those sectors.

With hard work and dedication, you’ll be well on your way to becoming a superstar marketing consultant!

Learn and keep learning

Marketing consultants, are you ready to step up your game?

It’s not enough to simply earn that marketing degree or attain those certifications and call it a day. The best consultants know that staying on top of the latest best practices and technologies is what sets them apart from the rest.

The industry is constantly shifting, and it’s up to us to adapt and evolve alongside it. By continuing to refine our skills and knowledge, we can provide our clients with the most up-to-date advice and recommendations possible.

So let’s commit to being lifelong learners and see where it takes us in this ever-changing field.

Set the right price for your services

If you’re freelancing or running your own business, knowing your worth is essential. It’s great to be passionate and dedicated, but at the end of the day, you need to make sure you’re bringing in enough income to sustain yourself. So, where do you start?

I recommend beginning with your income statement, starting from the bottom and building your way up. This way, you can determine what you’re aiming for in terms of earnings.

Once you have your top line in mind, it’s time to factor in your overhead costs. Things like fuel, internet fees, phone bills, postage, and equipment can add up quickly, so it’s crucial to take these recurring expenses into account.

If you’re unsure about how much to charge, check out salary guides specific to your industry to give you an idea of what others are earning. Remember, you got this! 

Do thorough research on each client

Hey there, fellow marketers! If you’re looking to stay ahead of the game for your client, you should definitely set up Google Alerts for them and their competitors.

This way, you’ll always know the latest news related to specified keywords that are important for your client’s business. But wait, there’s more!

To really knock it out of the park, you need to be up-to-date on the financial data for your client, such as overall revenue, gross profit, and market cap. Don’t forget about the people behind the brand – familiarize yourself with the CEO and senior management team, and learn all about the client’s competitors and their strengths and weaknesses.

It sounds like a lot, but trust me, putting in the effort to research and keep up-to-date with all these details will pay off in the end. And to help you out, we have an awesome infographic on conducting keyword research – check it out!

Don’t be afraid to ask good questions

Consulting can sometimes make you feel like a detective on the trail of a mystery. But, instead of clues, you’re searching for insights.

The key to unlocking those insights is by asking the right questions. Don’t be afraid to channel your inner Sherlock Holmes and dig deeper.

After all, the more questions you ask, the better you’ll understand the client’s needs, and the more likely it is that you’ll deliver what they require. And if something isn’t clear, don’t hesitate to ask for clarification. It’s better to ask now than to submit a project riddled with inaccuracies and mistakes.

Remember, the art of consulting is not only to deliver results but to do so with precision and purpose.

Step up online promotional channels

Are you ready to take your career in marketing to the next level?

Building a great website with WordPress, or another provider, can showcase your portfolio and provide valuable information about your business and experience. And, don’t forget the power of social media! LinkedIn is a must for any consultant, while Instagram helps you pick the best times to post on TikTok and keep up with contacts, and Twitter allows you to promote your expertise to a larger audience.

To establish yourself as an industry expert, consider becoming a guest blogger on a well-known site or attending conferences to network and share your ideas. These methods can lend you a huge degree of credibility and provide audio and video clips you can share on your website. Remember, staying up-to-date on the latest marketing best practices is key to success.

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Brand Consultant vs Marketing Consultant

Brand consultants primarily concentrate on brand identity and reputation, while a marketing consultant may cover a wider range of marketing activities and aim to achieve specific business outcomes through targeted marketing efforts.

Both types of consultants play valuable roles in helping businesses succeed, but their areas of expertise and focus differ

Brand Consultant:

A brand consultant specializes in developing and managing the brand identity and reputation of a company or product. They work closely with clients to understand their brand’s vision, values, target audience, and market positioning.

Brand consultants help create a consistent brand image and messaging across all touchpoints, including logo design, brand guidelines, packaging, and marketing communications. They focus on building a strong brand identity that resonates with consumers and differentiates the client’s brand from competitors.

Brand consultants may also provide guidance on brand strategy, brand positioning, consumer behavior, and brand storytelling to enhance brand recognition and loyalty.

Marketing Consultant:

A marketing consultant, on the other hand, offers broader expertise in various marketing disciplines. They provide strategic guidance and support in developing and implementing marketing campaigns to achieve specific business objectives.

A Marketing consultant will analyze market trends, conduct market research, and identify target audiences. They help clients define their marketing goals, create marketing plans, and select appropriate marketing channels and tactics.

A Marketing consultant may also advise on pricing strategies, product positioning, promotional activities, ad campaigns, and digital marketing initiatives. Their focus is on driving customer acquisition, increasing brand visibility, and generating leads or sales through effective marketing strategies.

Marketing certification 

Enhance your career prospects as a marketing consultant by obtaining a digital marketing certification. With businesses increasingly focusing on digital platforms, the demand for skilled consultants in this field is soaring. A digital marketing certification equips you with the latest strategies, tools, and techniques to develop effective marketing campaigns and achieve business goals.

Through the certification program, you’ll gain expertise in various digital marketing disciplines, including SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics. Additionally, you’ll learn strategic thinking, data analysis, and client management skills, enabling you to create comprehensive marketing plans that deliver measurable results.

Whether you choose to work independently, collaborate with agencies, a marketing consultancy, or join a company’s marketing team, the certification will position you as an in-demand marketing consultant, ready to drive success in the digital era. Enroll in a digital marketing certification program today and unlock exciting opportunities in the ever-evolving world of marketing consulting.

Google Digital Marketing Certificate

Becoming a successful Digital Marketer is surely made easy with Google’s Digital Marketing course, Fundamentals of Digital Marketing, which is available for free, including the certificate. Gain the skills you need to excel in your job quickly, even with no prior experience through Google’s comprehensive training program.

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Earning Potential

Marketing Consulting Firm

Marketing consulting firms typically charge between $100 and $500 per hour. Businesses are willing to invest as this investment can lead to excellent returns. You must be thrilled with the potential earning. But how do most marketing consultants earn on the job?

Salary Expectations for a Marketing Consultant

A Marketing Consultant can expect a salary range of $137,000 to $144,000 per year. The average monthly salary is $6,044 and the yearly average is calculated based on 501 anonymously submitted salary requests from marketing consultants, employees, and customers, as well as past or present job postings on Indeed over a span of 36 months.


A marketing consultant plays a crucial role in helping businesses achieve their marketing goals and effectively promote their products or services. A marketing consultant job description involves conducting marketing research to understand the target audience, market trends, and competitors. Armed with this knowledge, they utilize marketing software to analyze data, identify opportunities, and formulate strategies that align with the company’s objectives so they must possess a strong understanding of social media analytics, market dynamics, and the latest marketing trends.

Collaborating closely with the marketing manager, marketing coordinator, and other stakeholders, they work to develop brand awareness and enhance the company’s overall marketing strategy. They provide valuable insights on the marketing mix, including product, price, place, and promotion, to ensure the right strategies are implemented for maximum impact. By focusing on the core business and its unique selling points, they help businesses stand out in a competitive market.

One of the key responsibilities of a marketing consultant is lead generation. They leverage various channels such as email marketing and social media platforms to create engaging campaigns that attract potential customers. They understand the power of a well-crafted message and utilize their expertise to deliver impactful marketing strategies that generate leads and drive conversions.

For professionals looking to embark on a career path as a marketing consultant, it is essential to possess a combination of analytical skills, creativity, and strong communication abilities. Continuous learning and staying updated with industry trends are also crucial to deliver effective marketing solutions. Businesses looking to enhance their marketing strategy and fulfill marketing needs can greatly benefit from hiring a marketing consultant. With their expertise and experience, they bring a fresh perspective, strategic thinking, and valuable insights that can propel businesses to achieve their goals.

Final Thoughts

Becoming a successful marketing consultant requires dedication and hard work. A good knowledge of marketing, staying up to date on the latest industry trends, establishing your reputation, setting the right prices for your services, and doing comprehensive market research for each client will make you an in-demand marketing consultant for any marketing firm.

Besides that, understanding how to use digital marketing tools to implement a successful marketing strategy and having a certification in digital marketing will accelerate your success.

All in all, the critical factor to becoming a successful consultant is remaining open-minded and always learning. It is important to remember not to be afraid of asking the right questions so that companies feel confident to hire you as their consultant. 

With passion and dedication, you can become an indispensable part of any team.


Q1. Can I make a lot of money as a marketing consultant?

As a Marketing consultant, you have the potential to earn a high income, but it varies based on experience, expertise, and client base.

Q2. Do you need a degree to be a marketing consultant?

A bachelor’s degree alone is not always required to become a marketing consultant. Experience and certifications can be valuable too.

Q3. Is it hard to become a marketing consultant?

Becoming a marketing consultant can be challenging, but with dedication and continuous learning, it is achievable.

Q4. What is the salary of a branding consultant?

The salary of a branding consultant ranges from $48,000 to $126,000 per year, depending on factors like experience and location.

Q5. Difference between a brand strategist and a brand consultant?

Brand strategists focus on overall brand strategy, while brand consultants have a broader scope, assisting with various branding aspects.

Q6. What do you need to be a freelance marketer?

To be a freelance marketer, you need skills in digital marketing, a strong portfolio, networking ability, and ongoing learning.

Q7. What is freelance digital marketing?

Freelance digital marketing involves providing digital marketing services on a project basis or through retainers as an independent marketing professional.

Q8. How do freelance marketers get paid?

Freelance marketers are typically paid through hourly rates, project fees, retainers, or performance-based compensation. As you are doing a freelance role, payment terms vary. Upwork and Fiverr are potential freelance platforms to check out.

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